In the era of the web, photography has evolved from a technique of image reproduction into a real tool for communication and sharing. Just think of how the smartphone is principally used. The top-level domain .photography is a tribute to the industry that was among the first to convert to digital. Its potential is limitless.
Discover the services dedicated to the trademark owners, such as the Trademark Clearinghouse - TMCH (the only global database of registered brands authorized by ICANN), or the Domains Protected Marks List - DPML (block of the registrations of similar/equivalent domains of your brand in over than 200 of the new extensions).