The top-level domain .alsace refers to a small but culturally important region in Northeast France. The primary objective of creating this domain is to reinforce the identity of the Alsatian community, but it could also be used to indicate a link between your business or interests with this region, as well as optimise your website search engine ranking.
Discover the services dedicated to the trademark owners, such as the Trademark Clearinghouse - TMCH (the only global database of registered brands authorized by ICANN), or the Domains Protected Marks List - DPML (block of the registrations of similar/equivalent domains of your brand in over than 200 of the new extensions).